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_____ merger occurs between firms at different stages of production.
Brightly Colored
Having vibrant and intense colors that are very noticeable and lively.
Internal Information Search
Consumers’ use of past experiences with items from the same brand or product class as sources of information.
Past Experience
An individual's accumulated knowledge or skills obtained from previous events, work, or education.
Brand
The name, term, symbol, design, or any combination of these that identifies and differentiates a firm’s products.
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