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Identify and describe the three types of mergers.
Responsiveness Spectrum
(new definition) Refers to the continuum of adaptability levels a company can exhibit, from highly reactive to changes in the market to relatively unresponsive.
Product Development Strategy
A plan of action for creating new products or improving existing ones to meet market demands and achieve competitive advantage.
New Products
Items that have been introduced to a market for the first time or significantly improved in terms of technology, composition, or usability.
Indirect Activity
Activities that support the production process but do not directly contribute to the final product or service.
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