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Gerald, a certified public accountant, informs his client, Simon, a small business owner, that Simon's production expenses for the last year were $40,000. Revenues were $100,000. Simon gave up a job that paid $70,000 to open his business. What is Simon's implicit cost of opening his business?
Reinforcement
In operant conditioning, a reward that, when applied following a behavior, increases the frequency of that behavior. In classical conditioning, this refers to the pairing of an unconditioned stimulus (such as food) with a conditioned stimulus (such as a bell).
Operant Response
A behavioral response that is influenced by the consequences that follow it, central to B.F. Skinner's operant conditioning theory.
Entity Theory
In Dweck’s theory of motivation, an individual’s belief that abilities are fixed and unchangeable.
Incremental Theory
In Dweck’s theory of motivation, an individual’s belief that abilities can increase with experience and practice.
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