Examlex
A moral concept that is difficult to define but in essence means to treat people in ways consistent with norms of fairness and in accordance with what they justly deserve by virtue of their behavior is known as ______.
Trademark Office
A government office responsible for registering and protecting trademarks to ensure exclusive rights for brands and businesses.
Trademark Registry
An official database that contains registered trademarks and service marks, providing legal protection and ensuring the uniqueness of the mark.
Brand Equity
The value and strength of a brand in the marketplace, often reflected in consumer recognition, preference, and loyalty.
Functional Benefits
are the practical or utilitarian advantages that a product or service offers to its users.
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