Intentional Behaviors That Violate Norms but Are Conducted in Honorable

question 17

True/False

Intentional behaviors that violate norms but are conducted in honorable ways and for the good of people might be considered acts of positive deviance.

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Definitions:

Point of Difference

Unique attributes or benefits of a product or service that set it apart from competitors in the eyes of customers.

Sincerity

The quality of being open, truthful, and free from deceit or pretense.

Social Audit

An evaluation method used to measure a company's social and environmental performance and impact.

Societal Marketing Programs

Marketing strategies focused not only on meeting the needs of consumers but also on benefiting society as a whole by considering the societal and environmental impact of products and practices.