Psychological Games

question 19

Multiple Choice

Psychological games

• A) Are a pattern of interaction that appears legitimate but actually has an ulterior motive
• B) Show that persuasion is stronger than discussion
• C) Involve a power struggle that is subtle
• D) Allow the players to escape the responsibility of making a decision

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Definitions:

New Coke

A reformulation of Coca-Cola introduced in 1985, which was ultimately considered a major marketing failure.

Brand Equity

The value and strength of a brand that arises from consumer recognition, preference, and loyalty, influencing business performance and market share.

Social Phenomena

Events or behaviors that occur within society, influenced by cultural, social, or societal factors.

Viral Marketing

A marketing strategy that focuses on spreading information and opinions about a product or service from person to person, especially by using unconventional means like the internet or email.