You Are More Likely to Develop a Friendship with Someone

question 54

Multiple Choice

You are more likely to develop a friendship with someone in one of your classes or someone who lives next door due to __________.

• A) competency
• B) disclosure
• C) proximity
• D) appearance

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Definitions:

Shareability

The ease with which information, content, or features can be shared among users, often enhancing the spread and impact of marketing messages.

Awareness

The knowledge or perception of a situation or fact, often used in marketing to denote the extent to which consumers are familiar with the qualities or image of a particular brand or product.

Posttesting Advertising Copy

The evaluation of advertising effectiveness after a campaign has been aired to measure its impact on the intended audience.

Limited-service Advertising Agencies

Agencies that offer selected advertising services without the full suite of marketing and strategy planning.