Examlex
Which statement avoids ownership of a message?
Line Extension
A strategy where a company expands its existing product line into new variations or flavors to meet different customer needs or to capture a wider market.
Recoup Investment
The process of regaining the money that has been spent on an investment, usually via profits generated from the investment.
Brand Relevant
The degree to which a brand is perceived as important and meaningful to its target audience's needs and preferences.
Brand Equity
The value that a brand adds to a product or service based on consumers' perceptions, recognition, and loyalty.
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