Whereas We May Evaluate Others Critically, We Tend to Judge

question 27

Multiple Choice

Whereas we may evaluate others critically, we tend to judge ourselves more generously. Social scientists use two theories to explain this phenomenon: self-serving bias and __________.

• A) fundamental attribution error
• B) Primacy effect
• C) halo effect
• D) expectancy violation

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Definitions:

Net Operating Income

Income from a company's everyday business operations, excluding expenses from interest and taxes.

Monthly Sales

The total revenue generated from the sale of goods or services within a single month.

Advertising Budget

The amount of money a company decides to allocate towards advertising its products or brand over a certain period.

Margin Of Safety

The difference between actual or projected sales and the break-even point, indicating the level of risk in a business.