Examlex
Direct marketing is characterized by _____.
Diversification
A strategy of expanding into new markets, products, or services to reduce risk and increase opportunities for growth.
Market Penetration
A quantification of the volume of sales or adoption rate of a product or service as compared to the entire theoretical customer base for that item.
Market Penetration
A strategy aimed at increasing a company's market share for an existing product, or promoting a new product, within an existing market.
Product Development
The process of bringing a new product to market, including idea generation, design, development, and marketing.
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