Nonprofit Organizations Use Direct Marketing Primarily in Order To

question 18

Multiple Choice

Nonprofit organizations use direct marketing primarily in order to:

• A)keep costs down
• B)let people know about their cause and gain support
• C)sell their own products
• D)avoid legal challenges to mass advertising practices

---

Definitions:

Positive Cash Flow

A situation where the net amount of cash and cash-equivalents being transferred into and out of a business is positive, indicating financial health.

Commercial Banks

Financial institutions that offer a wide range of banking services to individuals and businesses, including deposit accounts, loans, and other financial services.

Commercial Finance Companies

Financial institutions that offer loans to businesses, particularly for equipment or inventory financing.

Leasing Companies

Firms that lease vehicles, equipment, or facilities to businesses or individuals, usually for a fixed period at a specified rate.