Multichannel Distribution Means

question 29

Multiple Choice

Multichannel distribution means:

• A)using more than one direct mail campaign to reach customers
• B) using more than one television or cable station to reach customers
• C) using a variety of media to reach customers
• D)none of the above

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Definitions:

Opposite Meanings

Terms or words that have completely different or contrary meanings to each other.

Reification

Turning an abstract into a concrete thing—for example, assuming that because there are measures of intelligence, there is a unitary, tangible entity called intelligence.

Abstraction

The process of removing physical, specific details to focus on ideas or concepts at a more general, simplified level.

Real Thing

An authentic object or concept, as opposed to an imitation or reproduction.