Nonprofit Organizations Use Direct Marketing Primarily in Order To

question 18

Multiple Choice

Nonprofit organizations use direct marketing primarily in order to:

• A)keep costs down
• B)let people know about their cause and gain support
• C)sell their own products
• D)avoid legal challenges to mass advertising practices

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Definitions:

APR

Annual Percentage Rate, the annual rate charged for borrowing or earned through an investment, which includes all fees and costs associated with the transaction.

Mortgage Rate

The interest rate charged on a mortgage loan, determined by the lender, which affects the monthly payments and total amount paid over the life of the loan.

Annualized (Geometric)

Refers to a method of converting short-term rates of return into longer-term rates that account for the effect of compounding over a full year.

Rates of Return

The net gain or loss on an investment over a specified time period, expressed as a percentage of the investment's initial cost.