Which of the Following Is Not a Reason to Enhance

question 25

Multiple Choice

Which of the following is not a reason to enhance a customer database?

• A)To learn more about the customer.
• B)To increase the effectiveness of future promotional activities targeted to current customers.
• C)To better prospect for new customers who are similar to current customers.
• D)All of the above are reasons to enhance a customer database.

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Definitions:

Original Purchase

The initial acquisition of an asset or item, often referring to the first time it was bought or the condition in which it was first obtained.

Stockholders' Equity

Stockholders' equity represents the residual interest in the assets of a corporation, after deducting its liabilities. It is also known as shareholders' equity.

Liabilities

Liabilities represent obligations or debts that a company owes to external parties, which must be settled through the transfer of assets or services.

Assets

Economic resources owned by a business or individual, expected to bring future benefits.