According to Your Text, Which of the Following Is/are Not

question 27

Multiple Choice

According to your text, which of the following is/are not one of the eight common ways a direct marketer can use a customer database?

• A)Retain the best customers.
• B)Thank customers for their patronage.
• C)Develop a customer communication program.
• D)Receive a profit for selling information of customer database to competitors.

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Definitions:

Authority

The power or right granted to an individual or organization to make decisions, give orders, and enforce obedience.

Market Share

The portion of a market controlled by a particular company or product, expressed as a percentage of total sales in that market.

Channel Members

Businesses or individuals that participate in the distribution channel, performing functions that add value in moving a product from the manufacturer to the customer.

Profit Margins

A financial metric that measures the percentage of revenue that exceeds the costs of producing goods or services.