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Service bureaus provide data processing, data mining, outsourcing, online analytical processing (OLAP), and other services to support the interchange of lists and database information within the direct marketing industry.
Rigid Guidelines
Strict rules or procedures that are followed without allowance for flexibility.
Generally Accepted Guidelines
Broad principles, standards, and norms adhered to in a particular field or profession.
Broad Principles
General, overarching rules or guidelines that inform or direct action in a wide range of situations.
Rules-Based
A system or approach that is guided by a set of established rules or standards.
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