Return on Investment (ROI) or Return on Advertising Investment (ROAI)

question 19

Multiple Choice

Return on investment (ROI) or Return on Advertising Investment (ROAI) is calculated by:

• A)dividing net profit by the average amount invested (in a company or campaign)
• B)dividing fixed costs by all revenues before taxes
• C)dividing all revenues by fixed and variable costs
• D)dividing all marketing costs by revenues

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Definitions:

Recruiting Function

The process or actions involved in identifying, attracting, interviewing, selecting, hiring, and onboarding employees in an organization.

External Factor

Influences originating outside of an organization that can affect its performance, such as economic conditions, competition, or regulatory changes.

Offers-applicants Ratio

The ratio of job offers given to the number of applicants, indicating the selectiveness or competitiveness of the hiring process.

Recruitment Strategy

A planned approach of identifying and attracting candidates to fill job vacancies within an organization.