A Twostep Direct Marketing Campaign Can Best Be Defined As

question 26

Multiple Choice

A twostep direct marketing campaign can best be defined as:

• A)a campaign where two different segments are addressed sequentially
• B)a campaign where a smaller amount is spent initially, then a higher amount
• C)a campaign where two different media are used in sequence
• D)a campaign where the first step is to get inquiries only; the second to produce a sale

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Definitions:

Tertiary Reinforcers

Stimuli that have become rewarding through their association with secondary reinforcers and are used to motivate behavior, such as money, grades, or tokens.

Skinner

B.F. Skinner, an American psychologist best known for his work in behaviorism and the development of the theory of operant conditioning.

Reinforcement

The process of encouraging or establishing a pattern of behavior by offering rewards or consequences.

Environmental Events

Occurrences or changes in the physical world surrounding an organism that can influence its behavior and survival.