A "Cost Per Inquiry" (CPI) Differs from a "Cost Per

question 15

Multiple Choice

A "cost per inquiry" (CPI) differs from a "cost per response" (CPR) because:

• A)the CPI is not indicative of the true cost of a campaign
• B)the CPI tells us how much it costs to get a customer to inquire, but not to get him to buy
• C)the CPR is always more expensive
• D)they are essentially the same, just different terms

---

Definitions:

Married Filing Jointly

A tax filing status for married couples who choose to file a single tax return together, combining their incomes and deductions.

Marginal Tax Rate

The rate at which the last dollar of a taxpayer's income is taxed, indicating the rate applied to each additional dollar of income.

Taxable Income

The amount of income used to determine how much tax an individual or a company owes to the government in a given tax year.

U.S. Tax Court

A federal court that provides taxpayers a venue to dispute tax assessments by the IRS without having to pay the disputed amount upfront.