Direct Marketers Must Consider Five Specific Details When Determining the Terms

question 5

Multiple Choice

Direct marketers must consider five specific details when determining the terms of an offer. These include all of the following except _____.

• A)a choice of sizes
• B)a choice of colors
• C)price
• D)personalization

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Definitions:

Accommodation

A conflict resolution strategy where one party yields to the wishes or demands of the other, often at the cost of its own interests.

Unassertive

Characterized by a lack of confidence and firmness in one's actions or decisions, often leading to passive behavior.

True Conflict Resolution

The process of addressing and resolving a dispute or disagreement in a manner that genuinely considers and satisfactorily addresses the interests or needs of all parties involved.

Latent

Existing but not yet developed or manifest; hidden or dormant potential or abilities that have not yet come to the surface.