In Order to Create an Effective Offer, the Direct Marketer

question 22

Multiple Choice

In order to create an effective offer, the direct marketer must research and really know the target audience and the customers' likes, dislikes, "hot buttons," and, most of all, __________ and __________.

• A)needs, wants
• B)taste, preferences
• C)affordability, desire
• D)environment, culture

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Definitions:

Funding

The act of providing financial resources to support a program, project, or organization.

Current Situation

The present state or condition of something, often referring to specific contexts or events.

Cover Letter

A document sent with a resume to provide additional information on one's skills and experience, typically a summary of why the applicant is suitable for the position.

Sales Proposal

A document offered to potential clients by a seller to persuade them to purchase a product or service.