In Writing Copy for Direct Marketing, It Is Necessary to Translate

question 4

Multiple Choice

In writing copy for direct marketing, it is necessary to translate features into benefits. Which statement below best typifies this?

• A)"Our lawn seed is 100% guaranteed or your money will be refunded."
• B)"Our lawn seed is guaranteed to germinate."
• C)"Our lawn seed will make you the envy of your neighborhood."
• D)"Our lawn seed is 100% weed free."

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Definitions:

Defense Mechanism

Psychological strategies used unconsciously by individuals to protect themselves from anxiety or unpleasant emotions.

Denial

A psychological defense mechanism where a person refuses to accept reality or facts, thereby avoiding a painful truth.

Collective Unconscious

A concept in Jungian psychology referring to the part of the unconscious mind that is shared among beings of the same species and is the source of archetypes.

Carl Jung

A Swiss psychiatrist and psychoanalyst who founded analytical psychology, known for concepts like archetypes, the collective unconscious, and individuation.