Key Advantages of Newspapers for Direct Response Advertisers Include ________

question 3

Multiple Choice

Key advantages of newspapers for direct response advertisers include ________ and relatively fast response.

• A)short closing dates
• B)longevity
• C)selectivity
• D)personalization

---

Definitions:

Fixed

Pertains to expenses that remain constant for a given period regardless of the level of production or business activity.

Cost of Goods Sold

The direct costs attributable to the production of the goods sold by a company, including materials and labor.

Estimated

An approximation or informed guess of a value, quantity, or outcome based on available data.

Budgeted Accounts Receivable

Predicts the amount of money owed to a business by its customers for sales made on credit during a specific period.