Gross Rating Points Are a Combination of _________ and __________

question 9

Multiple Choice

Gross rating points are a combination of _________ and __________ measures.

• A)prospects; customers
• B)inquiry; response
• C)reach; frequency
• D)listeners; viewers

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Definitions:

Habit

A settled or regular tendency or practice, especially one that is hard to give up, often performed unconsciously.

Organizational Development

A domain focused on enhancing individuals' understanding and efficiency in achieving improved organizational transformation and performance through research, theoretical development, and practical application.

Competencies

The skills, knowledge, abilities, and attributes needed to effectively perform a role or job function.

Participative Leadership

A leadership style that encourages and values the input of team members and stakeholders in the decision-making process.