Which of the Following Most Accurately Explains How Direct Marketers

question 18

Multiple Choice

Which of the following most accurately explains how direct marketers calculate cost per response?

• A)The total cost of an audience ticket divided by the total number of tickets
• B)The total cost of the product/service divided by the number of inquiries
• C)The total cost of a direct marketing campaign divided by the number of responses that campaign generates
• D)The total number of inquires divided by the total number sold

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Definitions:

Depreciated Value

The reduced value of an asset over time due to wear and tear, obsolescence, or aging.

Y-intercept

The point where a line crosses the y-axis of a graph, represented by the value of y when x equals zero.

Delivery Van

A type of vehicle designed specifically for transporting products or goods efficiently.

Linear Equation

An algebraic equation in which each term is either a constant or the product of a constant and (the first power of) a single variable.