It Is Easy to Segment Television Audiences Because

question 20

Multiple Choice

It is easy to segment television audiences because:

• A)people only watch one channel
• B)most people don't pay for all the cable and satellite channels
• C)with many channels, programming and ads can be targeted to interest groups
• D)people generally write or call in to say what they like to watch

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Definitions:

Labor

The human labor, involving both physical and intellectual activities, utilized in the creation of products and services.

Leisure

Free time when one is not working or occupied; time available for ease, relaxation, and activities one enjoys.

Net Seller

An entity or individual that sells more of a security, commodity, or currency than they buy over a specified period.

Endowment

Refers to the total resources available to an individual or institution, including talents, wealth, and assets.