Gross Rating Points Are a Combination of _________ and __________

question 9

Multiple Choice

Gross rating points are a combination of _________ and __________ measures.

• A)prospects; customers
• B)inquiry; response
• C)reach; frequency
• D)listeners; viewers

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Definitions:

Differential Analysis

A decision-making technique that focuses on the cost and revenue differences between alternative business decisions.

Relevant Costs

Costs that are directly associated with a specific decision and will change based on the outcome of that decision.

Alternatives

Different options or strategies that can be considered or chosen in decision-making processes.

Quantitative Terms

Conditions or parameters that can be measured and quantified, often used in contracts and agreements.