It Is Easy to Segment Television Audiences Because

question 20

Multiple Choice

It is easy to segment television audiences because:

• A)people only watch one channel
• B)most people don't pay for all the cable and satellite channels
• C)with many channels, programming and ads can be targeted to interest groups
• D)people generally write or call in to say what they like to watch

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Definitions:

Cardiac Tamponade

A medical emergency where fluid accumulates in the pericardium, compressing the heart and reducing its ability to pump blood.

Pericardial Cavity

Space within the mediastinum in which the heart is located.

Pulmonary Circulation

The portion of the cardiovascular system that carries deoxygenated blood from the heart to the lungs and returns oxygenated blood back to the heart.

Fibrous Pericardium

The tough, fibrous outer layer of the pericardium that provides mechanical protection and stabilization to the heart.