According to the Text, Which of the Following Is a Primary

question 29

Multiple Choice

According to the text, which of the following is a primary difference between B2B and B2C marketing?

• A)price sensitivity
• B)channel structure
• C)increased taxation
• D)segmentation failure

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Definitions:

Competitive Advantage

The ability of a company to achieve and maintain a superior position over its competitors, often through quality, innovation, cost, or customer service.

Consumer-Driven Health Plan

A type of health insurance plan that allows members to use health savings accounts, health reimbursement arrangements, or similar medical payment products to directly pay routine healthcare expenses.

Medical Savings Account

A tax-exempt account established to pay for medical expenses, often used in conjunction with high-deductible health insurance policies to cover out-of-pocket costs.

High Deductible

A health insurance plan with lower premiums and higher deductibles than a traditional health plan, emphasizing consumer-driven health care.