The Main Purpose of Backend Marketing Is to Build and Maintain

question 15

True/False

The main purpose of backend marketing is to build and maintain a better relationship with the customer.

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Definitions:

Listening

Ability to derive meaning from sounds that are heard.

Hopeless Objections

Customer concerns during the sales process that appear to be insurmountable and resistant to standard objection-handling techniques.

True Objections

Genuine concerns or hesitations expressed by a potential buyer that need to be addressed by the seller.

Quantity Discount

A pricing strategy where the price per unit of a product decreases as the quantity of the product purchased increases.