Which of the Following "Green 15" Business Practices Are Designed

question 21

Multiple Choice

Which of the following "Green 15" business practices are designed to improve list hygiene and data management?

• A)Businesses should review direct mail and printed marketing pieces and test downsized pieces when and where appropriate.
• B)Businesses are encouraged to participate in DMA's "Recycle Please" campaign and/or in another recycling campaign.
• C)Businesses should apply predictive models and/or RecencyFrequencyMonetary (RFM) segmentation where appropriate.
• D)Businesses should ask paper suppliers where their paper comes from before buying it with the intent of not sourcing paper from unsustainable or illegally managed forests.

---

Definitions:

China

The world's most populous country, located in East Asia, known for its vast history, diverse culture, and significant economic and political influence.

Captain Phillips

A biographical thriller film that tells the story of the hijacking of the MV Maersk Alabama by Somali pirates in 2009.

Indian Ocean

The third-largest of the world's oceanic divisions, bounded by Asia to the north, Africa to the west, Australia to the east, and merging with the Southern Ocean to the south.

Class Warfare

The conflict between different socio-economic classes, primarily concerning issues of wealth disparity, social inequality, and political power.