Which of the Following Tasks Is Not Considered Part of the DMA

question 14

Multiple Choice

Which of the following tasks is not considered part of the DMA interestbased advertising (IBA) guidelines for online marketing activities?

• A)Publish a privacy policy and abide by it.
• B)Ensure reasonable security and limited data retention.
• C)Offer notice and choice for material changes to your policy.
• D)The marketer must disclose their email address but not postal address

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Definitions:

Cohen's Kappa

A statistical measure used to evaluate interrater reliability for qualitative (categorical) items, indicating how much agreement is beyond what is expected by chance.

Interrater Reliability

The degree of agreement or consistency among different raters or observers assessing the same phenomenon.

Predictive Validity

Refers to the extent to which a score on a scale or test predicts future performance or outcomes on a related measure.

Nominal Scale

A scale of measurement with two or more categories that have no numerical (less than, greater than) properties.