In the Opening Vignette the Bank of New Zealand Constructed

question 27

Multiple Choice

In the opening vignette the Bank of New Zealand constructed a popular direct marketing campaign called "Body Parts" to appeal to students' desire to get something. What did they ultimately decide would really appeal to students?

• A)MP3 players
• B)"Signon" bonuses
• C)Cash
• D)Discounts and free stuff year round

---

Definitions:

Long-Term

Pertaining to events, strategies, or operations that extend over a significant period, typically more than a year.

Cross-Cultural Adjustment

The process through which individuals adapt to and become effective in a cultural environment different from their native or home culture.

Expatriate Training

Training programs designed to prepare employees and their families for assignments abroad, covering cultural, language, and practical aspects for adaptation.

HR Planning

The process of forecasting an organization's future human resource requirements and developing strategies to ensure the right number of people with the necessary skills are available when needed.