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To Influence Others, Anita Lets Everyone Know About the Prestigious

question 41

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To influence others, Anita lets everyone know about the prestigious boarding school she attended and about how many awards she won. She is using which self-presentation strategy?


Definitions:

Target Market

Refers to the specific group of consumers or organizations a company aims to reach with its products or services.

Benefits Sought

The specific value or advantage consumers look for in a product or service, which drives their purchasing decisions.

Observable Customer Characteristics

Traits or behaviors of consumers that can be directly seen and measured by marketers.

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