Match Parson's Five Pattern Variables with Their Appropriate Descriptions

question 3

Multiple Choice

Match Parson's five pattern variables with their appropriate descriptions.
-Collectivity/Self

• A) the nature of relationships and how broad or narrow their expectations are
• B) the interest in others versus the focus on
• C) the amount of emotional expression that is appropriate in a given situation
• D) the range of people with whom we come into contact
• E) what is biologically predetermined versus what is earned.

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Definitions:

Unaided Recall

A measure of memory where respondents reveal what brands or products come to mind without any cues or prompts.

Brand

The identity, including the name, symbol, or design, that distinguishes a product or company from its competitors in the eyes of the customer.

Projective Technique

A psychological methodology used to uncover people’s true opinions and feelings by having them project these onto an ambiguous task or stimuli.

Express Themselves

The act of conveying thoughts, feelings, or ideas through various means, such as speech, writing, or art.