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Imperfect Information
A situation in which all parties in a transaction do not have the same information, leading to inefficiencies in markets.
Market Efficiency
The degree to which stock prices reflect all available, relevant information, making it impossible to consistently achieve higher returns on investment.
Truth-in-Advertising
Legal requirements and ethical guidelines that ensure advertising is not misleading or false, protecting consumers.
External Cost
A cost that is not borne by the producer or consumer directly involved in a transaction, but rather by a third party or society as a whole, such as pollution.
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