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CJ is taking notes for his World Civilizations course by using a two-column format. He took notes on the right side of his page during class, and now he is reviewing what he wrote and writing the main ideas and important details in a column on the left side of the paper. Which method is CJ using to take notes?
Brand Equity
The value and strength of a brand, measured by recognition, loyalty, and positive perceptions among consumers.
Parent Brand
The main or overarching brand under which individual products, services, or subsidiary brands are marketed.
Cannibalise Sales
A situation where a new product eats into the sales of other products within the same brand or company.
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