Of the Following, Which Has Made Various PR Specialties Possible

question 13

Multiple Choice

Of the following, which has made various PR specialties possible?

• A) increased regulations
• B) evolution of the field
• C) increasing salaries
• D) marketing encroachment

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Definitions:

Free-rider Problem

A situation in which individuals consume a good without paying for it, relying on others to bear the cost, which can lead to underprovision of the good.

Private Good

A product or service that is excludable and rivalrous, meaning its use by one individual prevents others from using it, and it can be kept exclusive to those who pay for it.

Marginal Cost

The rise in cost resulting from the manufacture of an additional unit of a product or service.

Public Good

A product or service that is non-excludable and non-rivalrous, meaning that one's use of the good does not reduce its availability to others.