In Public Relations, as with Many Aspects of Life, ______

question 35

Multiple Choice

In public relations, as with many aspects of life, ______ is common, but ______ is rare.

• A) passion; endurance
• B) striving; success
• C) anger; forgiveness
• D) talent; execution

Differentiate between motivator and hygiene factors according to Herzberg's two-factor theory.

Comprehend the principles of equity theory, including how perceptions of inequity can influence employee behavior.

Grasp McClelland's acquired needs theory and how it differs from other motivation theories.

Recognize the importance of job enrichment and how it relates to motivator factors.

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Definitions:

Working Memory

A cognitive system responsible for temporarily holding and processing information needed for complex tasks such as learning, reasoning, and comprehension.

Short-term Memory

The part of the memory system where information is stored for a short duration, typically seconds to minutes, before it is either forgotten or transferred to long-term memory.

Flashbulb Memory

A highly detailed, exceptionally vivid 'snapshot' of the moment and circumstances in which a piece of surprising and consequential (or emotionally arousing) news was heard.

Emotional Event

An occurrence or situation that triggers a strong emotional response, such as joy, sadness, fear, or anger.