The Nike Reputation Management Case Demonstrates That When a Discrepancy

question 19

Multiple Choice

The Nike reputation management case demonstrates that when a discrepancy arises between a company's words and its actions, the result is often ______.

• A) reputation destruction
• B) reputation dissonance
• C) reputation drift
• D) reputation boost

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Definitions:

Free Trade

A policy by which a government does not discriminate against imports or interfere with exports by applying tariffs (to imports) or subsidies (to exports) or quotas.

Imported Tires

Tires that are manufactured outside a country and are brought in through trade.

Stimulus Plan

A package of economic measures put together by a government to stimulate a floundering economy.

Immigration

The action of coming to live permanently in a foreign country.