When Burger King Launched Its New Delivery Initiative to Reach

question 26

True/False

When Burger King launched its new delivery initiative to reach drivers stuck in Mexico City traffic, the campaign failed because customers did not perceive it as a new brand experience.

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Definitions:

External Human Resource Sources

External methods or channels through which organizations recruit or hire new employees, such as job boards or recruitment agencies.

Internal Human Resource Sources

Recruiting methods that involve filling job vacancies with current employees or individuals already known to the organization, such as through promotions or internal transfers.

HR Demand

The projected requirement for human resources in an organization based on future business activities, strategic goals, and workforce planning.

External Human Resource Sources

Refers to methods of filling job vacancies or acquiring talent from outside the organization, including recruitment agencies, job boards, and social media.