Examlex
Much of the focus of entertainment PR is on media relations.
Classical Conditioning
A learning process that occurs through associations between an environmental stimulus and a naturally occurring stimulus, famously demonstrated by Ivan Pavlov's experiments with dogs.
Operant Conditioning
A method of learning where the intensity of an action is altered by either rewards or penalties.
White Rat
Often used in laboratory experiments, these are albino rats specifically bred for research purposes.
Rosalie Rayner
An American psychologist known for her work with John B. Watson on the Little Albert experiment, demonstrating classical conditioning in humans.
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