When Constructing the Measurement and Evaluation Section of a Public

question 4

Multiple Choice

When constructing the measurement and evaluation section of a public relations plan, what major areas should we address?

• A) clients, customers, and shareholders
• B) paid, earned, and owned media
• C) metrics, methods, and analyses
• D) surveys, interviews, and focus groups

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Definitions:

NumPtr

A pointer variable, often used in programming to reference the memory location of a number.

Initialized

Refers to the process of assigning an initial value to a variable or object at the time of its creation in programming.

Declared

A term referring to variables or functions that are given a type and identifier in a program's code but not necessarily initialized.

Arithmetic

A branch of mathematics dealing with the study and manipulation of numbers through operations such as addition, subtraction, multiplication, and division.