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You Are a PR Professional Interested in Uncovering Trends, Opportunities

question 40

Multiple Choice

You are a PR professional interested in uncovering trends, opportunities, activities, and issues that could impact your client. What is your best evaluation method?

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Definitions:

Gatekeeping

The control over the flow of information, often practiced by media professionals or organizations deciding what information is published or broadcasted.

Leading Questions

Questions formulated in such a way that suggests the desired answer, often used to influence the respondent's response.

Reality Check

An assessment to bring someone back to the understanding of the actual situation rather than an imagined one, often used to dispel illusions or misconceptions.

Gate-Keeping Role

The function of controlling, limiting, or facilitating the flow of information in an organization or social system.

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