As a PR Professional Tasked with Choosing Metrics to Evaluate

question 37

Essay

As a PR professional tasked with choosing metrics to evaluate a branding campaign, what are some key questions you should ask yourself in advance?

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Definitions:

Debriefing

Involves interviewing participants after a study to clarify what occurred and deal with any fallout related to deception.

Voluntary Participation

The principle that individuals have the right to choose whether to engage in a particular activity, especially relevant in ethical considerations of research and social programs.

Qualitative Research

Research that seeks to understand human behavior through observation and analysis of non-numerical data like texts, interviews, or images.

Quantitative Research

A research methodology that focuses on gathering numeric data and performing statistical, mathematical, or computational techniques to answer research questions.