If You Wanted to Determine How Many People Saw Your

question 32

True/False

If you wanted to determine how many people saw your message, then measuring exposure would make sense.

---

Definitions:

Base Year

A reference year used for comparative financial analysis, serving as a benchmark for evaluating changes over time.

Sales

The activities involved in selling goods or services in return for money or other compensation.

Trend Percentages

An analytical tool used to examine changes in financial statements items over various periods, expressing each item as a percentage of its value in the base year.

Base Period

A specific time period used as a standard of comparison for financial or economic data.