Viewing Public Relations' Relationship with the Business Field, Which of the Following

question 23

Multiple Choice

Viewing public relations' relationship with the business field, which of the following is true?

• A) Education is the key to improved advocacy.
• B) The two will forever exist in separate spheres.
• C) Business managers use newer PR techniques.
• D) The two fields are antagonistic toward one other.

---

Definitions:

Legally Binding

Agreements or contracts that are enforceable by law, obliging parties to fulfill their agreed-upon terms under legal jurisdiction.

ZOPA

Stands for Zone of Possible Agreement, which is the range in a negotiation within which an agreement is satisfactory to both parties involved.

Common Ground

Shared interests, beliefs, or knowledge that enable better understanding and communication between people.

Creative and Innovative

Possessing the ability to create original ideas and to implement them into practical and novel solutions or products.