Applying the Principles of Relationship Management to a Branding Campaign

question 20

Multiple Choice

Applying the principles of relationship management to a branding campaign for a new restaurant delivery service, which aspects would you be concerned with?

• A) friends, family, and community
• B) personal, emotional, and cultural
• C) employees, vendors, and customers
• D) psychological, social, and demographic

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Definitions:

Ethnocentrism

The tendency to evaluate other cultures according to the standards and customs of one's own culture, often leading to prejudice against other cultures.

Negative Sanctions

Punishments or penalties applied by a society or a group within a society against its members who violate established norms, laws, or expectations.

Authoritative Body

An organization or institution possessing the power, credibility, and legitimacy to enforce rules, make decisions, and govern within a specific domain or sector.

Formal Institution

An establishment founded on established laws and organized principles, playing a critical role in society, such as governmental bodies, educational institutions, and corporations.