How Does Grunig's Situational Theory of Publics Approach Segmentation

question 15

Multiple Choice

How does Grunig's Situational Theory of Publics approach segmentation?

• A) demographics, psychographics, and affluence
• B) attitudes, opinions, and behaviors
• C) problem, constraint, and involvement
• D) predisposition, latency, and intention

---

Definitions:

EEG

Electroencephalogram, a test that detects electrical activity in your brain using small, flat metal discs (electrodes) attached to the scalp.

Pineal Gland

A small endocrine gland in the brain that produces melatonin, a hormone that regulates sleep patterns.

Endocrine Gland

Glands of the endocrine system that release hormones directly into the bloodstream.

Hypothalamus

A region of the brain responsible for releasing hormones that regulate body temperature, hunger, moods, and the release of hormones from many glands, especially the pituitary gland.