If You Are a PR Professional Wanting Recruit Brand Ambassadors

question 41

Multiple Choice

If you are a PR professional wanting recruit brand ambassadors who are the most trustworthy and authentic, you are likely to choose ______.

• A) employees
• B) social media influencers
• C) paid spokespeople
• D) journalists

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Definitions:

Placebos

Inert substances or treatments that have no therapeutic effect, used as a control in testing new drugs or given to a patient for the psychological benefit rather than for any physiological effect.

Phi Phenomenon

The phi phenomenon is a visual illusion in which stationary objects shown in rapid succession, such as a string of lights, appear to be moving.

Stroboscopic Motion

An optical illusion where continuous motion is represented by a series of short or instantaneous samples, as seen in motion pictures.

Autokinetic Illusion

A visual phenomenon where a stationary small point of light in a dark environment appears to move because of involuntary eye movements.